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Youtube Introduces Audio Ads to Expand Reach and Brand Awareness


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Whether it's working out in the living room before dinner, catching up on a podcast, or listening to a virtual concert on a Friday night, people are increasingly turning to YouTube as they Country Email List spend more time at home.To help better tailor advertising to the different ways consumers interact on the platform, YouTube has introduced Audio Ads, the first advertising format specially designed to connect brands with YouTube audiences during both active listening as environmental. Audio Ads, currently in beta, help you extend your reach and increase your brand awareness with audio-based creativity and the same measurement, audience, and security options available to you in your video campaigns.

Music has always been an important part of culture. It is also an excellent medium for capturing an audience that is listening Country Email List to what you like; Yet most companies miss the potential of music on YouTube. Now that the broadcasting of music videos on YouTube is at its peak (more than 50 percent of users who log in and consume music content in a day do so for more than 10 minutes), we present new solutions for your brand to be seen, heard and recognized along with the musical content.

In addition to audio ads, one of the solutions we launched is dynamic music selections, that is, groups of Country Email List channels dedicated to popular music genres such as Latin music, K-pop, hip-hop and the Top 100 - but also to moods or hobbies, such as fitness - so that you can easily reach fans of these genres around the world and increase your turnover. We also introduce Audio Ads, our first aural format for YouTube, that will help you reach your audience with ads specially created to be heard. Music selections and audio announcements help you be present, on a grand scale, both when audiences are actively watching YouTube and when it is playing in the background during their day-to-day activities.